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Tue, 05/27/2025 - 15:53
“Narratives provide us with the tools so sorely lacking in traditional forms of science communication,” says Prof. Wojciech Małecki. The researcher explores how narratives – literary and media – influence our attitudes and behaviour. He talks to Anna… read more“Narratives provide us with the tools so sorely lacking in traditional forms of science communication,” says Prof. Wojciech Małecki. The researcher explores how narratives – literary and media – influence our attitudes and behaviour. He talks to Anna Korzekwa-Józefowicz about how a good story can attract attention and increase engagement, but also lead to unexpected outcomes.